BOLD BRAND BRILLIANCE
Pure Flow State is a brand strategy agency for impact-driven businesses who are ready to scale and grow sustainably
Brand strategy to help your business flow
Unlock your business’s potential with a clear and effective brand strategy. Whether you’re aiming to stand out in the market, build brand awareness, attract ideal clients, or make a positive impact, we provide the expertise to help you grow confidently and sustainably.
‘The power of brand strategy lies in its ability to transform the mundane into something truly remarkable.’
Edmon Jayathilake
Feel the flow
It’s easy to get lost in the busyness of business;
to suddenly find ourselves disconnected from the reason we do what we do.
We can lose sight of the vision we had for our brand, and find our focus narrowed to the everyday running of things rather than building towards a more expansive future.
Dream bolder
If you’re…
- A visionary entrepreneur or leader who is committed to making an impact with an inspiring brand
- A fearless founder who wants to grow and scale their business sustainably
- A business with a passion for people and the planet, here to build a legacy for future generations
Pure Flow State is here to guide you towards sustainable success, taking your brand from uninspired to to inspirational by building the strong foundations that will lead you to your goals.
From stuck to unstoppable
When your brand flows, the impact ripples into every corner of your business
Bring purpose to your brand and engage your team
Be the first and only choice for the people you serve with a brand that boldly stands out
Be confident in who you are and what you stand for, grow sustainably
Our Process
For you to reach what organisational psychologist Adam Grant refers to as ‘peak flow’, where you’re not only in the zone, but fully immersed with purpose, we divide your brand into three key elements: Purpose, People and Presence.
PURPOSE
Your purpose is your ‘why’, your reason for existing beyond making money. A strong connection with why you do what you do will guide you through good times and bad and help you make decisions. All brands need to have meaning.
PEOPLE
Your team, as well as the customers you want to connect with. That superbase of fans who stay loyal and become the advocates for your product or service. We help you get aligned internally first to make an impact externally.
PRESENCE
Where you play and how you show up. How do you size up to your competition? Could they, or would they copy you? Or have you created your own space to shine, where no one can touch you? We explore this to help you become the first and only choice for your customers.
SUSTAINABLE BRAND STRATEGY AGENCY SERVICES
Be the change and create a bigger impact
Join the Pure Flow State movement of purpose-led changemakers and explore how to get your brand flowing…
FULL BRAND STRATEGY
A solid, aligned and authentic brand strategy is the catalyst for effortless and sustainable success.
We’ll work together to get to the heart of your brand, uncovering your purpose, your mission and your values so we can bring everything into alignment. Through a series of online or in-person workshops, we’ll really get to know your customer, so we can better connect with them in a more meaningful way. By the end of our work together, you’ll have a clear value proposition and a deep understanding of who you serve. With a framework and roadmap for becoming the first and only choice for your ideal clients, your brand strategy will ensure lasting success that ripples into every corner of your business.
Ideal for businesses that are:
• Already established but looking to grow and scale
• Looking to rebrand or pivot into a new area
• Feeling disconnected from their original vision or purpose
• Keen to bring alignment into the leadership team
BRAND STRATEGY
FIND YOUR PURE FLOW STATE
A solid, aligned and authentic brand strategy is the catalyst for effortless and sustainable success.
We’ll work together to get to the heart of your brand, uncovering your purpose, your mission and your values so we can bring everything into alignment. Through a series of online or in-person workshops, we’ll really get to know your customer, so we can better connect with them in a more meaningful way.
By the end of our work together, you’ll have a clear value proposition and a deep understanding of who you serve. With a framework and roadmap for becoming the first and only choice for your ideal clients, your brand strategy will ensure lasting success that ripples into every corner of your business.
Ideal for businesses that are:
- Already established but looking to grow and scale
- Looking to rebrand or pivot into a new area
- Feeling disconnected from their original vision or purpose
- Keen to bring alignment into the leadership team
BRAND REVIEW
REVIEW + REFINE + FLOW
Sometimes all it takes to reconnect with your vision is a shift in perspective.
Everything starts here. Our brand review is designed to help you understand exactly where your brand is, so you can get clear on everything that’s working, and identify the gaps that are stopping you from reaching your full potential. In our 7-step process, we’ll look at every aspect of your brand, from your purpose, vision and values to your people (internally and externally) to your positioning, point of differentiation and visual expression. This allows us to identify exactly where you need support to reach your goals.
This is for you if you are:
- Ready to grow and scale and need to build firm brand foundations before you do
- Have been operating for 2 years or more with success but lack a clear strategy forward
- Looking to align your team with your brand purpose, vision and values
- Worried about your competition and want to carve out your unique position in the market
BRAND CONSULTANCY
FLOW FOCUS SESSION
Sometimes the solution to a problem is so simple, we can’t see it. Exploring your challenges with someone outside your business brings a whole new perspective and allows you to explore new ways of thinking.
What’s keeping you up at night? Bring your problems to the table and for an hour, we’ll co-create a way for you to move forward. At the end of the session, you’ll walk away with an actionable plan to work on the minute you’re back at your desk. Talking ideas and challenges through with someone else holds us accountable and pushes us towards action. What we can get done in an hour, would take much longer on your own. Stop the procrastination and let’s get your brand moving.
Ideal for you if:
- You’re a business owner with a multitude of ideas and need an actionable plan to move forward NOW
- There’s a persistent problem you need an objective, expert perspective on to find a solution
- You have a specific idea you want to explore to set a plan to get it to market
‘Working together, we dived deeply into the purpose and vision to create an identity that aligned perfectly with our values, principles and what we want to achieve.
We approached Pure Flow State to create a visual identity for the WASH Funders Group. We went from no visual representation at all to having a strong, unique identity that we’re proud of. If you want clarity and intention for your brand, Pure Flow State can get you there!
Tracey Keatman – Coordinator, WASH Funders Group
SUSTAINABLE BRAND STRATEGIST
Meet our founder
Pure Flow State’s founder Adele has honed her brand strategy process over 20 years of award-winning collaborations.
She has seen first-hand the possibilities that can be unlocked when businesses tune into their purpose and values and focus on understanding their customers. With her roots in design thinking, where empathy plays a key role, Adele works with leaders like you who want to make the world a better place. A world where the positive impact of your business ripples out far beyond the products and services you sell.
Based in the UK, Adele is a thinker, an ideator and a connector of dots. When she’s not working and thinking all things brand strategy, you’ll find her outdoors with her three kids, caring for her grumpy tortoise, obsessing over interior design, planning her next travel adventure, or finding her flow with yoga.