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Close the communication gap: brand, messaging and marketing strategy for sustainability and mission-led organisations

Three ways we can work together, so what you do makes sense to the people who fund it and make the decisions.
What we’re working towards

Clarity, credibility, consistency

Clarity

Your expertise, understood instantly. So you stop losing opportunities to brands with better marketing.

Credibility

Funders, partners and customers take you seriously before you’ve said a word. When NYU Stern and Edelman tested sustainability messages in 2025, the ones with substantiated claims lifted brand reach and relevance by 23 percentage points on average.

Consistency

One story that sounds the same wherever it’s told, on your website and in your pitch deck, one that every team member knows by heart.

A good place to start

[Workshop name]

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One working session, with a clear outcome at the end of it.

We take the way you describe your work and turn it into a sentence other people can repeat.

For founders with something coming up, a pitch, a launch, a funding round, who need the message sorted before it arrives. If that sounds like you, book a call and let’s get started.

Who it’s for + next step

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The sprint uses the reframing method from my workshops. We spend the session on your message, working it through together until the people you need to reach would easily understand why it matters to them. You leave with a sentence you can use straight away, and the thinking behind it.

The full strategy work

The Strategy Engagement

Most projects take ten to fourteen weeks, done for you and shaped with you.

The full foundations of who you are, who you’re here for and why you matter, then the identity, website and content to carry them.

If your work has outgrown the way you talk about it, this is the engagement that helps your brand catch up. It starts with a conversation, let’s have a call to explore how we might work together.

Who it’s for + next step

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Every engagement starts with discovery and customer research, because the strategy is only as good as what it’s built on. From there we shape the full foundations, from positioning and messaging through to tone of voice, and then the identity, website and content that carry them, all inside the same engagement. And you’ll never be handed a strategy document that ends up in a drawer. I help you embed it into your team and carry it forward, and I can stay on after the engagement to support the rollout.

The partnership

Fractional CMO

I join your team as its senior marketing lead, for as long as you need me.

Brand and marketing leadership on retainer, scaling up and down with whatever the year brings.

If marketing keeps slipping down the list because everyone is busy doing the actual work, it might be time to hand it to someone whose job it is. Book a call and tell me what’s ahead for you.

Who it’s for + next step

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I’m embedded in your team: planning the launches, steering the brand, briefing specialists, and keeping the story consistent while everything around it changes. Depending on whether growth or brand leads, the role runs as CMO or CBO, and digital marketing lives here too rather than being bolted on. I scale up for launches and funding rounds, and step back when you don’t need me.

Chips: Marketing leadership · Digital marketing · Content strategy · Campaign oversight · Trusted specialist partners

24 to 33

The stat block

The NYU Stern / Edelman 24 to 33 point stat sits here, the bridge between problem and offer, converting sceptics. Final copy from the
copy session.

Where this leads

The Risk Pool Alliance transformation

A strategy engagement first, an ongoing partnership now: impact reports, annual reports, social and email, all built on the foundation we shaped together. One area of impact has since become four, and the team has grown to match.
Read the case study

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Your message in one sentence

people actually repeat

A one-page guide to the reframing method from our workshops: make your audience the hero, turn the burden into an opportunity, and get your message down to a sentence. It takes about ten minutes to work through. If you like how it works, the sprint is where we develop it together on your business, with me guiding you through it.

Not sure what you need?

That’s what the first conversation is for.
Let's talk